'The Brand Has To Stand Out.'
The CEO Magazine India|February/March 2020
MANAGING DIRECTOR SIDDHARTH KEJRIWAL HAS BEEN ASSOCIATED WITH PARKSONS PACKAGING SINCE ITS INCEPTION IN 1996. HE TALKS ABOUT THE INNOVATION OF THE PACKAGING INDUSTRY, THE IMPORTANCE OF DESIGN AND THE COMPANY’S NON-NEGOTIABLE VALUE SYSTEM, IHEAR.
Anastasia Prikhodko
'The Brand Has To Stand Out.'

In July 2014, Siddharth Kejriwal’s father became Chairman of Parksons Packaging and handed the day-to-day operations and running of the company over to his son. The business had been founded as a family printing enterprise but had begun to diversify in the early 1990s following India’s consumption increase. Siddharth was keen to step into the Managing Director role and lead the next phase of growth for Parksons Packaging.

“The most important area of focus has been on innovation,” he shares. “Packaging is integral to consumer products. When you go into a store, there are multiple items that signify the same or similar benefits. So the brand has to stand out. And it’s packaging that provides that important point of difference. That is what the consumer sees before they open it up and experience the product.”

This story is from the February/March 2020 edition of The CEO Magazine India.

Start your 7-day Magzter GOLD free trial to access thousands of curated premium stories, and 8,500+ magazines and newspapers.

This story is from the February/March 2020 edition of The CEO Magazine India.

Start your 7-day Magzter GOLD free trial to access thousands of curated premium stories, and 8,500+ magazines and newspapers.

MORE STORIES FROM THE CEO MAGAZINE INDIAView All
In The Best Of Corporate Health
The CEO Magazine India

In The Best Of Corporate Health

Under the leadership of chairman and managing director Dilip Surana, micro labs is showing no signs of slowing down in its quest to become one of the world’s leading generic pharmaceutical companies.

time-read
10+ mins  |
December/January 2021
“OUR FOCUS IS ON OUR CUSTOMERS.”
The CEO Magazine India

“OUR FOCUS IS ON OUR CUSTOMERS.”

BONFIGLIOLI TRANSMISSIONS COUNTRY MANAGER KENNADY V KAIPPALLY TALKS INNOVATION, CUSTOMER SATISFACTION AND THE POWER OF A STRONG BUSINESS CULTURE.

time-read
9 mins  |
December/January 2021
WE ALL TREAT EACH OTHER WITH RESPECT.“
The CEO Magazine India

WE ALL TREAT EACH OTHER WITH RESPECT.“

WHEN COVID-19 STRUCK SOUTH ASIA, BD INDIA MANAGING DIRECTOR PAVAN MOCHERLA FOUND WAYS TO KEEP HIS ASSOCIATES SAFE WHILE CONTINUING TO PRODUCE THE TOOLS HEALTHCARE WORKERS NEED TO COMBAT THE VIRUS.

time-read
4 mins  |
December/January 2021
WE ARE ENJOYING A CONSTANT DEMAND FOR OUR PRODUCTS.
The CEO Magazine India

WE ARE ENJOYING A CONSTANT DEMAND FOR OUR PRODUCTS.

POTATO WAFERS AND OTHER SNACK FOODS HAVE PROVEN TO BE THE GOLDEN TICKET FOR CO-FOUNDER AND MANAGING DIRECTOR OF BALAJI WAFERS, CHANDUBHAI VIRANI.

time-read
5 mins  |
December/January 2021
Walking on water
The CEO Magazine India

Walking on water

RELIABLE ACCESS TO ELECTRICITY CAN UNLOCK OPPORTUNITIES FOR INDIA’S RURAL COMMUNITIES. AS CHAIRMAN AND MANAGING DIRECTOR OF NATIONAL HYDROELECTRIC POWER CORPORATION, ABHAY KUMAR SINGH IS DETERMINED TO DO AS MUCH AS HE CAN FOR THIS CAUSE IN THE NEXT TWO YEARS.

time-read
5 mins  |
December/January 2021
The CEO Magazine India

LEAN MACHINE

AS CEO, THOMSON JOSEPH HAS EQUIPPED TRÜTZSCHLER INDIA WITH THE TOOLS TO DO MORE WITH LESS. WHAT A TIMELY JOURNEY IT HAS PROVEN TO BE.

time-read
4 mins  |
December/January 2021
THE CUSTOMER IS KING.
The CEO Magazine India

THE CUSTOMER IS KING.

AS EXECUTIVE DIRECTOR OF THE DISTILLERIES COMPANY OF SRI LANKA, ROYLE JANSZ UNDERSTANDS THAT THE RECIPE FOR SUCCESS IS A BLEND OF CONSISTENT QUALITY AND TREATING CUSTOMERS LIKE ROYALTY.

time-read
4 mins  |
December/January 2021
The CEO Magazine India

The WARTIME CEO

LEADERS MUST ADOPT THE MENTALITY OF BEING AT WAR IF THEY WANT TO SURVIVE THE NEXT 24 MONTHS, SAYS EXPERT LYNDALL SPOONER.

time-read
4 mins  |
December/January 2021
Challenges excite me.
The CEO Magazine India

Challenges excite me.

WITH A FOCUS ON DIFFERENTIATION AND VALUE CREATION FOR ITS CUSTOMERS, ASHWANI SHARMA, PRESIDENT AND CEO OF ASEPTO, UFLEX GROUP’S ASEPTIC LIQUID PACKAGING ARM, SHARES HOW THE BRAND HAS TRANSFORMED THE ASEPTIC LIQUID PACKAGING INDUSTRY.

time-read
3 mins  |
December/January 2021
A MATERIAL WORLD
The CEO Magazine India

A MATERIAL WORLD

WITH 40 YEARS’ EXPERIENCE AT MATERIALS MANUFACTURER TORAY INDUSTRIES UNDER HIS BELT, CHIEF REPRESENTATIVE FOR INDIA SHIGEKAZU SUENAGA HAS LEARNED THAT FEW THINGS ARE MORE IMPORTANT TO A BUSINESS THAN INNOVATION, COMMUNICATION AND CONSISTENCY.

time-read
3 mins  |
December/January 2021