Giving Back
The CEO Magazine India|October/November 2018
Giving Back

Ceylon Biscuits' group Managing Director Shea Wickramasingha is ensuring Sri Lanka's biggest biscuit maker is a force for good.

Oliver Featherston

If you were to ask anyone in Sri Lanka for the name of a biscuit brand, you’d be lucky to hear a name other than Munchee, the flagship brand of food manufacturer Ceylon Biscuits (CBL). After all, it’s Sri Lanka’s premier biscuit maker; Munchee has a 53 per cent market share, with the remainder shared by more than 50 companies, while CBL’s chocolate brand Ritzbury occupies more than 60 per cent of its market.

Shea Wickramasingha, Group Managing Director of CBL, says the company’s impressive market share comes from avoiding complacency, and not taking CBL’s success for granted.

“The reason we see these kinds of numbers and achievement is that our company is constantly investing in technology and constantly innovating,” she says. “The group normally puts out at least 10 new products a year. It’s a continuous cycle of staying relevant in the market.”

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October/November 2018