The CEO Magazine Asia|June 2020
Being daring, responsive and keeping a steely eye on the needs of the unique cultures within the Asia–Pacific region is all in a day’s work for Laboratoires Expanscience Export Director APAC, Laurence Fremy. And she wouldn’t have it any other way. Laurence has been tasked with the challenge of breaking new ground and growing the company’s global revenue in the region. She’s encouraging her team to push themselves creatively and, as a result, they’re making an impact – not only on the company’s bottom line, but also on the lives of those who use the company’s suite of safe and innovative products.
Established in 1950, Laboratoires Expanscience is an independent, family-owned French pharmaceutical and dermo-cosmetics company that specialises in osteoarthritis and skin health products. Proudly ‘Made in France’, its full product range is manufactured in Epernon, France. “We have a very strong anchor in France,” says Laurence. “And now we have a strong anchor developing in Asia–Pacific.”
The Group’s long-running internationalisation policy has borne fruit with 71 per cent of its turnover generated outside France, a 35 per cent increase in five years. This performance is in line with the goal set by Group CEO Jean-Paul Berthomé to achieve 75 per cent of sales outside France by 2020. This reflects how the company’s presence in regions including Asia–Pacific is increasingly critical to the Group’s performance.
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