Recipe For Success
The CEO Magazine Asia|August 2019
Recipe For Success

Chad Sotelo believes food is the key to making Electrolux the best-loved appliance brand in the Philippines.

Jodie Darlington

When Chad Sotelo was a little boy, his father gave him a piece of advice that’s stuck with him ever since: nothing can replace doing good, honest work. “He’s been telling me that ever since I was a kid,” Chad says.

“I was raised to believe that if you do the right things all the time, then you’ll succeed,” he explains. “Often people try to shortcut the process, and they end up bending or breaking rules. That one piece of advice I got from my dad was very helpful in grounding me and saying, ‘Why do you need to take a shortcut when you can do good, honest work, and you’ll get the same results anyway?’”

Chad has applied this strong work ethic throughout his career in business and brand management. After spending more than 12 years in senior marketing positions at Procter & Gamble, L’Oréal and Samsung Electronics, he joined Electrolux Philippines as General Manager last year. He says it was the brand’s strength and broad product range that attracted him to the role.

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August 2019