THE ‘SEVENS' MAN
The CEO Magazine - ANZ|September/October 2020
FROM COMMUNICATING WITH HOUSES TO NAMING A BUSINESS AFTER HIS LUCKY NUMBER, THERE IS NO ORDINARY FOR THE EXTRAORDINARY ERIC CHENG, FOUNDER AND CEO OF SEVENS GROUP.
LISA SCHOFIELD
THE ‘SEVENS' MAN

Seven has always been an important number for Eric Cheng. His car licence plates are 7777, as are his phone numbers and those of his employees. In fact, Eric once bought a property simply because the address was the number seven. He’s also currently developing a ‘seven inspired’ property in Perth, Australia.

Seven is his lucky number, his muse, his spirit number. So it makes complete sense that he should infuse this piece of himself into his Singapore-based development company – Sevens Group.

With a precise eye for detail, a passion for exquisite yet practical design and a desire to build homes with soul, the Founder and CEO of Sevens Group is as unique and successful as his developments. And now, Eric is bringing his brand, his enthusiasm and his bold and savvy business acumen to Australia, with an exciting vision for expansion.

ERIC’S STORY

Eric is affectionately known as ‘Mr Impossible’ for a reason. He defies being told he ‘can’t’ and focuses on the ‘can’, executing brilliantly whatever he sets his mind to. His energy and vision is infectious, and he operates at a scale and pace miles ahead of others.

The eldest of four children, Eric grew up in public housing in Singapore’s Chinatown. “I’ve always been passionate about property and since I was young, I’ve dreamed of being a developer. But to be a developer, you need a lot of capital,” he reflects.

This story is from the September/October 2020 edition of The CEO Magazine - ANZ.

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