Consumer expectations continue to rise in a world of increased connectivity and overnight shipping. Drayage and logistics businesses face the same demands despite their operations being more complicated than simply fulfilling e-commerce orders. GSC Logistics, one of the largest drayage companies on the West Coast, is aware of what its clients require and has spent years developing systems to meet their needs.
“The tech expectations and communications expectations are increasing dramatically. Everyone is used to having visibility, so we have to match that,” says Justin Taylor, GSC Logistics’ director of sales operations. Big investments in technology and software — including developing their own proprietary software — have helped the company provide logistics support that keeps companies informed of the location of their freight, whether it’s on the ocean, in the terminal, or traveling from the ship to their yard.
Developing a Green Fleet
At GSC, investing in technology is more than just providing exemplary visibility to its clients, it’s a commitment to constant improvement and looking to the future. Taylor notes, “You always have to look inward, you can never feel like you’ve got it nailed because the technology available continues to get better. If you’re not looking to improve, the possibilities pass you by.”
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