MILLENNIAL MARKETING – CHANGING FACE OF MARKETING FOR SMALL BUSINESSES
Small Enterprise|September 2020
MILLENNIAL MARKETING – CHANGING FACE OF MARKETING FOR SMALL BUSINESSES
Marketing has a lot of variables in it and hence is a very fickle business. You need to vary your target audience when you are marketing. This could include culture, political party, age group, a specific gender, and a hobby.
Mamta Sharma

However, first, you need to get to know the basics of millennial marketing and how it can create a successful business for you.

How Millennial Taking Over Marketing

The millennial generation is right on the brink of taking over the baby boomers as the current largest living generation all over the world. In the past few years, Millennials are building up to be the largest consuming-based economical portion in the world. Small and large businesses are unable to recognize or identify the growth of the Millennials’ profit market.

Young Adults are Gaining Buying Power

Millennials are no more than 9-year olds for the most part. They have just started to see their teenage. According to Pew Research, a millennial is anyone who is between the age of 19-35 of the survey conducted in 2016. However, there is still no pre-determined date for the millennial generation. Millennial are no longer underage and are now gaining power more than ever. It has been proclaimed that by the year 2017, millennial will be able to invest $200 billion annually. This number will just continue to increase. Some tips to shift the marketing effort and shift the initiative to the younger generation are as follows:

Make Your Website Millennial-Friendly

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September 2020