Small Enterprise|March 2020
Low Budget Marketing Ideas sounds interesting, isn’t it? Are you wondering if you will end up spending more than you’ve planned for? Well, if you want to gain more customers and make a profit then not marketing your products may turn out to be the biggest factor your business may fail.
Archana Chettiar

So, how does one go about it? Should you book hoardings, send out mass emailers, pay for a commercial? Not really. I began the article saying low budget marketing ideas and that’s what we are going to discuss. Marketing on a shoestring budget is not just an art, it’s science too.

Have I managed to make you curious enough to read these ideas, I am sure will work perfectly for you this year.

My take on low budget marketing ideas:

Publish Unique Content

Unique content, which means something different from the usual PR articles businesses publish in newspapers. Often PR articles are not enough to garner the interest in your product unless someone is looking for it. So, what can get you noticed? Well, blogs and articles. A blog is an amazing tool in the online marketing arsenal. Blogs that are different, out-of-the-box and imaginative create a buzz helping you get much better leads. Search engines like Google, Bing and others are looking for quality content, some topics that very few talk about but are the most searched items on the Internet. Such blogs are opportunities for you to explain your product in-depth without sounding like a sales pitch. Yes, you’ve read that right. You don’t pitch your product, you explain how your customer will benefit from it. Create a buzz to go viral

Corporate Films

YouTube videos are the rage today, aren’t they? Everywhere you go you can see people pulling out their mobile phones to create a video or watching a video someone has created on a topic you are interested in. Ranjana Raghuwanshi, Founder, Kreative Kut Productions says, “A video has more impact on your audience. It has the ability to get you 50% more traction than you would otherwise.”


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March 2020