How Small Firms Can Compete With Big Businesses
Small Enterprise|May 2019
How Small Firms Can Compete With Big Businesses

In this vast and burgeoning business world where big brands take the centre stage, small businesses face the challenge of keeping up with them.

Swathi Bhat

It can seem like an uphill road when you’re trying to compete with the bulk purchasing power and big marketing budgets of big businesses. It can be frustrating, making you want to give up on your ideas. While it is true that bigger brands can easily overshadow small businesses, you should also remember that small businesses have their own set of advantages that can help propel them towards greater success.

Every small business should follow certain tactics in order to stay ahead in the game and compete with the big boys. What are these smart strategies? Let’s see.

Passion - Passion takes you very far in your endeavours irrespective of how big or small the goal is. Most small businesses start with a dream, a passion to do something big, and this passion leads the business towards its goal. It keeps you motivated throughout. While the big business executives face frustration, small businesses comprise a smaller team, with leaders full of enthusiasm. So let your love and passion for your work do the talking, and see how well you progress.

Innovation - Innovative ideas will make you stand out from the crowd, so make sure to build your business on innovation and creativity. If you have an idea in mind, simply plan your next step and execute it. You don’t have to wait to get people together for a long board meeting. You are the master, you’re the driver; so use the advantage of agility and innovate even before your competitor gets there.


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May 2019