Managing the twin priorities of considering the customer first with a priority to protect and buckle up the internal talent is a huge juggle that requires a lot of talent and patience. Often you need to squeeze marketing people into their respective roles through extensive consultation processes to encourage them to play a lead role in the overall development of the company.
Here are the best roadmaps to build your initial marketing team to support and promote the overall goal and vision of your company:
Field Marketing
You should start with grass-root level marketing which is a traditional discipline in direct marketing. This activity offers field support, distributing, auditing and coordinating events and plans.
This’s done when you build your sales team, craft field programs and strategies that elevate sales productivity. For this role, you should select a field marketing manager with powerful project management skills and proficiency in planning and event management, excellent attention to detail and a cool temperament to collaborate peacefully with a growing organization.
Product Marketing
If you’re selling a product or a service, distinctly positioning your offering is necessary to curve a niche for your business.
For this, streamline what you offer clearly. Talk about the issues it solves. Explain how it is valuable and how different it’s from most of the alternatives. It’s time now to create product-focused content assets also.
Train your sales team on how to craft a clear, consistent and unique description of what your company offers and how it’s valuable which will, in turn, become “documented story” of your company that your product marketing strategy will deliver.
This story is from the March 2020 edition of Small Enterprise.
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This story is from the March 2020 edition of Small Enterprise.
Start your 7-day Magzter GOLD free trial to access thousands of curated premium stories, and 8,500+ magazines and newspapers.
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