DOES YOUR BUSINESS NEED A CRM? (AN INTRODUCTION TO HUBSPOT . MORE THAN A CRM!)
Small Enterprise|September 2020
DOES YOUR BUSINESS NEED A CRM? (AN INTRODUCTION TO HUBSPOT . MORE THAN A CRM!)
Before we answer the million-dollar question, lets quickly understand “ What is CRM” CRM or Customer Relationship Management refers to all strategies, techniques, tools, and technologies used by businesses for developing, retaining and acquiring customers. In today’s digital world it also stands for a set of tools that allow a company to manage and analyse its own interactions with its past, current and potential customers
Neetu Vijoy Bansal

Now allow me to introduce you to HubSpot

HubSpot is an all-in-one marketing, sales, and service platform built to help you implement inbound and grow better. It’s all powered by the same database, so everyone in your organization -- Marketing, Sales, Services & IT -- is working off the same system of record. This allows for a smoother handoff between teams, and a more delightful experience for your customers.

HubSpot’s free CRM platform is the perfect opportunity for growing businesses to experience the benefits of a CRM platform before upgrading their Sales, Marketing, Services and CMS (Content Management Systems) into paid models.

HubSpot is built around the concept of inbound marketing – In today’s digital age, inbound marketing focuses on attracting, engaging and delighting end customers so that businesses can market better, sell better and serve their customers better.

CRM for a Business Owner Piles of business cards? Too many spreadsheets with different formats? Unorganized LinkedIn connections? Does this sound familiar to you?

As a business owner you have efficiently juggled many excel sheets to track your sales and marketing metrics. But now, in an increasingly digital and automated world, the multiple excel sheets have become bulky and difficult to manage. You need to upgrade to a CRM system. You need to upgrade to HubSpot!

The HubSpot Advantage

HubSpot aligns Sales, Marketing, Services and CMS on a single platform. This makes it easy to track revenue and productivity centrally. A live dashboard offers multiple options for customized reports, displaying data in a pleasing yet detailed manner to derive deep insights from marketing campaigns and customer responses. HubSpots’ reporting structure makes it easy to measure ROI on your social media marketing.

HubSpot also offers a huge scalability benefit with its free CRM as the beginning point and modularized Sales, Marketing, Services CRM and CMS Hubs offered at various flexible pricing packages.

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September 2020