With advanced technology, new tools, and changing algorithms, digital marketers are frequently pacing up with the advancement just to keep up. It’s necessary to stay aware of the continuing trends to remain at the top of the game.
Here are the top 7 marketing trends that are shaping up in 2020:
Users are more concern about Privacy, Social Responsibility, and the Digital World Users or consumers are the core to any business and they keep shifting their mindsets about what they prefer and care and how! With the growing technological advancement and global warming, consumers are highly concerned about their privacy and are now more careful about their social responsibility.
Consumers are more vocal about their data privacy and expect reassurance. As per a survey consumers feel they do not have any control over their crucial data and they do not know how companies assemble this information. This is especially relevant to giant companies like Google, Facebook, and NAB as it all has witnessed data breaches at some point in time.
Today consumers are also more socially responsible and eco-friendly. They care about the impact of a product and also are aware of the corporate responsibility of the company. This is the reason more buyers are willing to pay more for eco-friendly products, and many are not ready to purchase any product as it is not aligned with its brand values and ethics. This is more visible amongst the Millennial and Gen Z.
Visual Content will Rule the Roost
The importance of content marketing cannot be ruled out even in 2020. But there is a sharp shift when it comes to content and people would be more inclined towards viewing and enjoying visual content than just text.
People are watching more these days than reading the long-form content. You can expect more visual content in 2020 with loads of creativity. You can expect more infographics, animations, videos, graphics, short-form texts and loads of eye-popping visuals on almost all the platforms.
You can read up to 3 premium stories before you subscribe to Magzter GOLD
Log in, if you are already a subscriber
Get unlimited access to thousands of curated premium stories, newspapers and 5,000+ magazines
READ THE ENTIRE ISSUE