PACIFIC INDIA: DEVELOPING NEXT-GEN TRANSIT RETAIL DESTINATIONS

Shopping Centre News|February 2020

PACIFIC INDIA: DEVELOPING NEXT-GEN TRANSIT RETAIL DESTINATIONS
The group has recently opened their fourth shopping mall, ‘D21’ at Dwarka Sector 21 Metro Station. The newly operational shopping mall is not only the first organised retail mall of the sub-city but also first of its kind development within a metro station with a hypermarket, lifestyle and fashion stores, along with food and entertainment options…
Charu Lamba

The world of transit retail is thriving. Just like airports, metro stations are becoming new transit retail destinations. As roadways begin to get clogged due to congestion of vehicular traffic, mostly cars, a larger section of middle-income families is shifting to public transportation which is not only more comfortable but also help save on time and money. There is a vast potential for growth of transit malls along the existing routes of public transportation systems as also along corridors that are in the pipeline.

Salaried professionals, middle-income families as well as next-gen individuals are generally stressed for time in a rapidly moving world. This class prefers to travel by public transportation, and also constitutes the typical mall visitor, always finding it far more convenient to shop in a mall located on a transit destination than in one located at any other place in the city.

These reasons are enough to catch the attention of discerning mall developers and plan out a retail format that can be replicated across the country. One such developer who is leaving no stone unturned to tap the immense potential of travel retail is Pacific India.

Decoding D21

The group, which operates 3 shopping malls in India, has recently opened their fourth shopping mall - D21 - at Dwarka Sector 21 Metro Station.

The newly operational shopping mall is not only the first organised retail mall of the sub-city but also first of its kind development within a metro station with a hypermarket, lifestyle and fashion stores, along with food and entertainment options.

D21 also presents the residents of Asia’s largest sub-city with their first multiplex, Big Bazaar and HomeCentre. With this unique offering, Pacific India is slated to end woos of over 1 million residents, who commute to distant places for their weekend as well as daily needs such as movies, shopping, etc.

With nearly 100 percent occupancy in fashion, food and lifestyle and multiplex and entertainment options scheduled to commence in a month’s time, D21 is expecting a turnover of over ₹450 crore in the very first year of its operation. The mall also has a multi-level car parking and promises to provide an unparalleled customer experience.

The multi-story mall is the fastest delivered mall project yet as it was completed in just 19 months from the date of taking over from DMRC. The mall is strategically located within the vicinity of Dwarka Sector 21 Metro station catering to Blue Line as well as Airport Express line which brings in day to day metro commuters, residents of Dwarka as well as airline passengers and airport staff. It is also well-connected through the Dwarka-Gurgaon link road.

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February 2020