It's Back to Business as Malls Reopen to Sizeable Footfalls, Ample Sales
Shopping Centre News|July 2020
It's Back to Business as Malls Reopen to Sizeable Footfalls, Ample Sales
As shopping centres throw their doors open to customers, mall developers are studying consumer reactions and behaviours and mapping what makes a brand tick, apart from following safety and hygiene standards set by the government amid the new normal…

Select CITYWALK Welcomes the New Normal with Disruptive Initiatives

Select CITYWALK reopened on June 8 with strict SOPs as per government directives to ensure utmost safety, sanitization and social distancing as required for the post-COVID-19 environment. As part of the ‘new normal’, it has introduced a suite of services to ensure comfort and convenience to consumers by offering a seamless retail experience. The new services portfolio offers concierge services for all queries, contactless ordering and home delivery services, personal shopper service, curbside pickup and on the anvil is the introduction of the online shopping guide.

The concierge services digitally offer immediate answers to consumer queries to have greater engagement and nurture relationships. The shopping centre promotes this through its WhatsApp application platform, directing consumers through a series of click to WhatsApp ads across their social media. Consumers can easily enquire about mall safety procedures, timings, delivery etc., with a chatbot to respond to frequently asked questions and a connect with individual stores for brand-related queries at the same time. The mall has also introduced direct delivery service through WhatsApp ordering.

Through the personal shopper service, which is apt for the current scenario, keen customers are being encouraged to prebook shopping slots on the website and enjoy hassle-free shopping experience. They can book a shopping session with a stylist who actually helps them find the right product. This service has already garnered great popularity and witnessed its first record sale of over ₹1 lakh from its first shopper and many more successful sessions thereafter. Customers can either pay directly to the store through various payment options or pay cash on delivery.

Designed with safety in mind, the shopping centre has also set up a curbside pickup desk at the rear entrance keeping in mind minimal interaction and trouble-free experience to get the order picked. The orders can be placed through the concierge and will be ready for contactless curbside pickup at a specific time. Sanitization is being maintained across the mall in every 30-60 minutes. All public areas in the mall are being disinfected thoroughly.

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July 2020