HAPPY PLANET: DESIGNING BEST FEC EXPERIENCES FOR CONSUMERS
Shopping Centre News|October 2019
HAPPY PLANET: DESIGNING BEST FEC EXPERIENCES FOR CONSUMERS
Seeing an ever-expanding opportunity of FECs in malls, Happy Planet an indoor play and gaming area for young adults up to the age of 16 years - was launched in 2010. Built on the philosophy of designing the best experiences for patrons, its mission is to spread smiles among families…
Charu Lamba

With rapid urbanization and a dearth of play areas for children, it has become imperative to provide other forms of educative entertainment, which provides both the mind and the body with exercise. This is a reason people are drawn to malls – to engage in activities and experiences that may not be otherwise easily accessible, and this is also the reason why Family Entertainment Centers (FECs) are being touted as the next big thing in the field of entertainment in shopping centres in India.

Seeing this ever-expanding opportunity of FECs in malls, Happy Planet - an indoor play and gaming area for young adults up to the age of 16 years - was launched in 2010. Built on the philosophy of designing the best experiences for patrons, its mission is to spread smiles among families. Today, the brand is in its tenth year of operations and has centres in Phoenix Market City Mumbai and Pune.

articleRead

You can read up to 3 premium stories before you subscribe to Magzter GOLD

Log in, if you are already a subscriber

GoldLogo

Get unlimited access to thousands of curated premium stories, newspapers and 5,000+ magazines

READ THE ENTIRE ISSUE

October 2019