Subjects of Interest, Ideas, fables and fantasies are visible in designs 'which can be a lot more expensive'. Rivir makes animal and environment-friendly, canvas and quirky shoes, for the millennial of today. Unique in all senses, these shoes are true to its word. "I founded Rivir after 4 years of branding and digital marketing experience and a lifetime of practising art," says Ankeeta Deb, a chemical engineer and MICA alumnus, She adds, "Art started as a Knack, went on to become a part of my expressions, which led to custom designing and hand painting on white canvas shoes. This burning passion to make art wearable, on footwear continued, as I found various methods to achieve the final product that was both artsy and sturdy.”
Today Rivir has a workshop with about 10 individuals working to create a brand, which in turn creates unique printed shoes, for both men and women.
“We took about 5 years to understand the market and decode the footwear industry, to iterate and devise a model that helps us have minimal inventory backlog, create new designs every day, a great quality product at an affordable price, within India,” states Deb.
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