Rivir Wants To Go Global With 'Society' In Mind
SME World|September 2019
Rivir Wants To Go Global With 'Society' In Mind
Inspired by different facets of life, Rivir shoe designs are more than statements.

Subjects of Interest, Ideas, fables and fantasies are visible in designs 'which can be a lot more expensive'. Rivir makes animal and environment-friendly, canvas and quirky shoes, for the millennial of today. Unique in all senses, these shoes are true to its word. "I founded Rivir after 4 years of branding and digital marketing experience and a lifetime of practising art," says Ankeeta Deb, a chemical engineer and MICA alumnus, She adds, "Art started as a Knack, went on to become a part of my expressions, which led to custom designing and hand painting on white canvas shoes. This burning passion to make art wearable, on footwear continued, as I found various methods to achieve the final product that was both artsy and sturdy.”

Today Rivir has a workshop with about 10 individuals working to create a brand, which in turn creates unique printed shoes, for both men and women.

“We took about 5 years to understand the market and decode the footwear industry, to iterate and devise a model that helps us have minimal inventory backlog, create new designs every day, a great quality product at an affordable price, within India,” states Deb.

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September 2019