Digital 'Solopreneurs': The Next Big Thing
SME World|October 2020
In a world where the Internet is now used by more than 4.5 billion individuals or over half the global population, the online medium is undoubtedly bursting with new possibilities. Combine access to good speed Internet with adequate technical knowhow and a knack for business innovation, and you have the recipe for starting a solo digital business. With the ever-restless millennial workforce always on the lookout for avenues that break the status quo, Digital Solopreneurs or people running solo businesses online are the next big thing!
Dr Vivek Bindra
Digital 'Solopreneurs': The Next Big Thing

The digital revolution Tsweeping the world has given us unprecedented access to people, ideas as well as marketplace. On one hand, digital medium gives us access to a huge market or consumers, on the other hand it also makes it easier to find work associates and sell your skills. While businesses are using the digital medium to thrive like never before, the online world has also engendered a new breed of digital solopreneurs. Interestingly, while the word Solopreneur is not new, it has gained currency in recent years particularly with respect to the new breed of solo entrepreneurs launching or running their businesses purely through the digital medium.

How Solopreneur businesses work?

An interior designer who works alone, a woman who makes and sells elegant pottery products, a caterer who arranges food for parties or a solo party planner are all examples of Solopreneurs. These business owners offer a unique product or service, tie-up with real or digital marketplaces, hire services of freelances and run their businesses efficiently. Solopreneurs are essentially entrepreneurs who work alone. While Solopreneurs do not hire any workforce, they partner with several people or organizations to be able to deliver their service.

Career possibilities as Digital Solopreneurs

Here are a few booming career possibilities for Solopreneurs:

Youtubers: Do you know that the world's most subscribed individual YouTuber is Swedish comedian and gamer PewDiePie who has more than 100 million subscribers. His YouTube videos primarily comprise of comedy shows and gaming videos and are relished by millions of people across the world.

This story is from the October 2020 edition of SME World.

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This story is from the October 2020 edition of SME World.

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