The company finds its inspiration from the age-old ancient traditions of Ayurveda. It boasts of the best and naturally fortified ingredients for ranges like skin, hair, beard & body care for men. Fostering a well-managed and knowledgeable research & development team, the company works tirelessly to bring about new solutions in the organic skincare market to solve unique personal care issues of men.
In doing so, Qraa Men professes a notolerance policy towards animal cruelty and condemns the act whole-heartedly. The company sources all of its ingredients naturally and locally. For greater assurance, it also has the ISO 9001 (2000) certification for Good Manufacturing Practices. Each of the company's products contains a combination of extracts of various precious herbs to protect, heal, and enhance the face, body, beard and hair.
The Brand is targeting a manifold increase in turnover with each fiscal year. Qraa Men is spending up to Rs. 5 crores on marketing strategies for the brand to reach its target groups and increase brand awareness. It would continue to spend 20 per cent of its sales on branding. Along with this, the brand also has a detailed investment plan with its investments amounting to Rs 8 crores in the next fiscal year. Karan Gupta is a visionary working so that men would no longer settle for subpar synthetic products. Upon his accession, he led the company to a digital rush, opening the floodgates and adding thousands of more consumers to the company's ever-growing list of satisfied consumers.
This story is from the November 2020 edition of SME World.
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This story is from the November 2020 edition of SME World.
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