What's On The Horizon For Adtech In 2019?
SME Magazine Singapore|February 2019
What's On The Horizon For Adtech In 2019?

Contextual marketing trends to look forward to next year

Kartik Mehta

As we approach the end of 2018, we’ve witnessed more businesses across various industries leverage on new technologies to raise the efficiency and reach of their marketing strategies. With once-novel technologies such as artificial intelligence (AI), machine learning and chatbots becoming more mainstream, new technologies for advertising are becoming more affordable and accessible to a wider range of brands and advertisers.

While we can expect those trends to continue in 2019, what else can we expect to come next year that further shift today’s ad landscape even more dramatically? As brands and advertisers are adapting better to the ever-evolving Internet ecosystem, here are the areas that we see as having great potential impact for 2019.


To say that today’s audiences are saturated with content is an understatement. With the ubiquity of video content now being available on our TVs, PCs and mobile devices, it’s easier for branding messages to get lost within a sea of information. Even when they’re being displayed alongside content, the fact that many of those messages aren’t directly linked to the content being viewed just adds to this murkiness - especially when more audiences are choosing to use adblock tools to filter ads out entirely.


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February 2019