Our Goal Is Delivering Growth With Profitability
SME Channels|November 2017

With exciting times ahead following acquisition by Keysight, Ixia is stepping in with new intensity and big plans for the market. President Bethany Mayer talks on the new go-to market strategy; tech plans for future and offers advice for businesses dealing with issues with the Cloud technologies.

Our Goal Is Delivering Growth With Profitability

Why was Ixia an attractive proposition for Keysight? How successful has the acquisition proven? 

Ixia leads with technology. We have a massive patent portfolio for a small company, and we are consistently first to market. We are not the low price leader, and we never will be. We offer the best products on the market, and support our customers in whatever they need to ensure they are successful. Keysight saw that in Ixia and it was highly attractive to them, as that is in line with Keysight’s mission and culture. It is important for Keysight to add value to their customers by providing solutions to layer 1-7 testing and offering best in market products. Keysight is the market leader in their space. Ixia brings layer 1-7 technology and is the market leader in our space. This is a strong combination.

Can you shed some light on Ixia’s future plans as part of Keysight? 

This story is from the November 2017 edition of SME Channels.

Start your 7-day Magzter GOLD free trial to access thousands of curated premium stories, and 8,500+ magazines and newspapers.

This story is from the November 2017 edition of SME Channels.

Start your 7-day Magzter GOLD free trial to access thousands of curated premium stories, and 8,500+ magazines and newspapers.

MORE STORIES FROM SME CHANNELSView All
Weathering The Storm Of Economic Uncertainty:How Can Manufacturers Achieve Growth When Others Are Not?
SME Channels

Weathering The Storm Of Economic Uncertainty:How Can Manufacturers Achieve Growth When Others Are Not?

The challenges and economic pressures on the manufacturing sector are distinctive to this part of the economy. However, companies should be making the most of the ‘Make in India’ initiative and use the opportunities provided to emerge on top.

time-read
5 mins  |
November 2016
Dell Emc to Create Separate Partner Programme by February 2017
SME Channels

Dell Emc to Create Separate Partner Programme by February 2017

After the merger of EMC Federation of companies with Dell, Dell Technologies has separate business units i.e. Dell, Dell EMC including RSA and Virtustream, Services and strategically aligned businesses – Secure Works, Pivotal and VMware And, every BU is trying to do the integration quickly so that they can tap the maximum market share with right market programmes.

time-read
5 mins  |
December 2016
canon bullish about govt. segment for future growth
sme channels

canon bullish about govt. segment for future growth

printing industry has been growing at a significant pace majorly owing to evolving customer demand from tier ii & tier iii cities amongst other drivers. further, the combined impact of the internet and digitization have moved the printing industry ahead and it true that the print industry has embraced huge transformations in recent time.

time-read
8 mins  |
january 2017
Digital India: Challenges & Opportunities
SME Channels

Digital India: Challenges & Opportunities

In the journey towards ‘Digital India’, the Government is attempting a transition from closed, top-down, bureaucratic, and paper-based transactional models towards online, integrated digital offerings that encourage a new kind of interaction between citizens and the state.

time-read
3 mins  |
November 2017
Industry Moves To Virtualized Networks
SME Channels

Industry Moves To Virtualized Networks

With APAC adoption of SDN on the rise, India is poised to be a major market with a surging interest from all segments and an enormous opportunity for partners. The market adoption is led by telcos as seen anywhere across the globe, but the interest in SDN has taken rapid leaps and SDN/NFV PoCs, and solution deployments in other industries as well.

time-read
10+ mins  |
November 2017
DNS: Types Of Attack And Security Techniques
SME Channels

DNS: Types Of Attack And Security Techniques

In today’s world, the Internet is critical to both economy and society.

time-read
5 mins  |
November 2017
We Will Drive Demand For Partners To Fulfill
SME Channels

We Will Drive Demand For Partners To Fulfill

Leading Taiwan-based Cloud Storage Company, Synology recently launched its NAS Storage and Surveillance solutions in partnership with Supertron. Targeting entry level enterprises as end users in its initial phase of entry into the Indian market, the company is all set to leverage the Indian Channel Community to reach out to potential customers across the country.

time-read
5 mins  |
November 2017
It's About Helping Partners Grow Their Customer Base
SME Channels

It's About Helping Partners Grow Their Customer Base

A 100 percent channel organization, Forcepoint is committed to ensuring that the partner’s business is profitable, because only then will they continue to invest in Forcepoint in terms of people, money and time.

time-read
4 mins  |
November 2017
Indian IT Leaders Converge At Enterprise IT World CIO200 Tech Summit And Awards 2017
SME Channels

Indian IT Leaders Converge At Enterprise IT World CIO200 Tech Summit And Awards 2017

The historic event, unprecedented in scale, gathered over CIOs and ITDMs from across geographies and verticals to deliberate on the theme of Digital Transformation of the organization.

time-read
1 min  |
September 2017
Managed Security Services In A Parallel Race With Cyber Intrusions
SME Channels

Managed Security Services In A Parallel Race With Cyber Intrusions

With India gearing up for digital transformation owing to ambitious initiatives like Digital India Programme, a parallel growth in the number of targeted attacks and vulnerabilities is inevitable which if not addressed can derail the country’s digital journey. The increasing cyber intrusions however are also fuelling the growth of manages security services, creating new revenue opportunities

time-read
5 mins  |
September 2017