The value for money product, combined with the backup and support provided by the franchisor, is undoubtedly Zebro’s’ competitive advantage.
THE ZEBRO’S STORY begins in the small town of Caledon in the Western Cape in 1998. Here customers could be found queuing for a very unique meal of chicken portions prepared in the traditional South African braai-method over wood coals, and enhanced by basting it with a secret family basting and marinade sauce. Preparing chicken in this traditional way is clearly a winning combination.
Local businessman John Hickman decided to duplicate the concept and the first “franchise” concept outlet was opened in Ceres in 2001.
During 2014, after substantial negotiations, Taste Holdings Limited acquired the Zebro’s franchise business.
This story is from the March - April 2017 edition of SA Franchise Warehouse.
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This story is from the March - April 2017 edition of SA Franchise Warehouse.
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