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Companies that adopt disruptive technologies like Cloud-based, TPMS 2.0 systems position themselves to be extremely successful in a fastchanging and highly-competitive environment by utilizing the data and visibility this technology provides to optimize tire performance and maintenance and expedite operations.

Everywhere you go, it seems, people are talking about disruptive technology. This is especially true in the trucking industry in which electric and autonomous vehicles are starting to take center stage. If you are not familiar with this term, disruptive technology is one that displaces an established technology and shakes up the industry or a ground-breaking product that creates a completely new industry.

This term was coined by Harvard Business School Professor Clayton M. Christensen in his 1997 best-selling book, The Innovator's Dilemma. Christensen classified new technology into two categories: sustaining and disruptive. Sustaining technology relies on incremental improvements to an already established technology.

Examples of disruptive technology are: the automobile which replaced the horse and carriage and made buggy whips obsolete; the personal computer (PC) which displaced the typewriter and changed the way we work and communicate forever; and the smartphone which displaced the cell phone and PDA and, because of the available apps, also disrupted: pocket cameras, MP3 players, calculators and GPS devices.

The technology that is making inroads into the commercial truck tire world and disrupting how we maintain tires is Cloud-based, second generation, tire pressure monitoring systems (TPMS 2.0). Not only do these systems replace the service gauge and manual labor required to check tire pressures in order to find tires that require service and repair, they also enable fleets to schedule service at convenient times and locations as a result of knowing when tires are developing problems. While first-generation tire pressure monitoring systems inform just the driver of a tire problem on the vehicle, TPMS 2.0 systems also send text messages and/or e-mail to Maintenance and Operation personnel at the fleet so they can manage the situation and ensure its correction is properly addressed as expeditiously as possible and is not ignored by the driver.

Having visibility of tire problems 24/7 and the seriousness of those problems enables smart fleets to change from being reactive to proactive with their tire maintenance and deal with these issues in the most efficient and cost-effective manner no matter where their vehicles are.

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November-December 2019