Among many lifestyle changes the Coronavirusinduced lockdown has brought about, one major one is our snacking and indeed our food habits to a great extent. As we stay confined in our homes, anxious and anticipating what’s next, ready-to-eat savouries have become our instant companions, offering satisfaction as well as a sense of contentment.
So, at a time when most sectors in the economy are adversely hit, how does this lifestyle change impact the snacks market in the country?
Forced to observe stringent social distancing norms and avoid unnecessary outdoor activity, staying and even working from home is the new normal. As work from home possibly demands more productivity and turnarounds, there is nothing like a biscuit or a cracker that relieves us from the immediate pressure of work while offering mental stimulus for further productivity. Additionally, the relative isolation and Coronavirus-related anxiety is a hidden trigger for craving such snacks which eventually work as a morale-booster.
Online Ordering & Home Delivery
Globally, Google search for food delivery services surged by 300 percent during the Coronavirus-enforced lockdown.
Within India, a survey revealed
You can read up to 3 premium stories before you subscribe to Magzter GOLD
Log in, if you are already a subscriber
Get unlimited access to thousands of curated premium stories, newspapers and 5,000+ magazines
READ THE ENTIRE ISSUE