Planning For Healthier Holidays
Planning For Healthier Holidays
Retailers can follow some simple marketing and merchandising tips during the festive season.
Molly Hembree

Thinking about the holidays now can make you stand out as a retailer just as we’re wrapping up summer. From Halloween to New Year’s Day, this wonderful time of the year brings people together, beginning in your store aisles. Following are some plans to make the holidays healthier:

Consider Dietary Restrictions

Many households have to consider food allergies and dietary preferences for themselves or guests over the holidays. Ask procurement and merchandising teams to ensure that free-from products are on the shelves and ready for festive party planning.

If there’s a fight for shelf space, it may elevate sales to give prime real estate to a brand with fewer allergens or animal ingredients, thereby appealing to customers with allergies, intolerances and religious restrictions, or those eating plant-based diets.

Rethink Your Drink

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November 2019