“Our holders and frames are the ‘silent salesmen' for retail stores”
Progressive Grocer|February 2020
P.L. Jain, CEO, Archana Engineering, speaks to Progressive Grocer about how his company is helping aspirational Kirana stores to modernise themselves with its plastic display frames, magnet and steel-based display stands and other solutions while helping established modern outlets to use its products for better customer guidance and self-service.
P.L. Jain
“Our holders and frames are the ‘silent salesmen' for retail stores”

Tell us about your company and its products.

Archana Engineering, as manufacturers and suppliers of stores’ solutions, started operations in 2004 for developing import substitutes for plastic display frames, magnet-based & steel-based display stands and other products required for large retail stores and supermarkets. We make these products indigenously for our customers.

Who are your main customers and which are the key markets for your products?

Our customers include almost all large retail chains in the country, including Metro Cash & Carry, Future Group, Aditya Birla Group, V2, V-Mart, Ratnadeep (Hyderabad), 24 Seven, Jalan Group (Varanasi), among others. Our products have a market across India and beyond in countries such as Bangladesh, Bhutan South Africa and Sri Lanka.

This story is from the February 2020 edition of Progressive Grocer.

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This story is from the February 2020 edition of Progressive Grocer.

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