'Feed the Daily Wager' Campaign: An Initiative by India Food Forum in Association with Zomato Feeding India
Progressive Grocer|June 2020
'Feed the Daily Wager' Campaign: An Initiative by India Food Forum in Association with Zomato Feeding India
MIRZA AND HIS TEAM WORKED TIRELESSLY DURING THE LOCKDOWN TO ENSURE CONSISTENT SERVICING OF RETAIL OUTLETS SO THAT THEY WOULD NOT RUN OUT OF STOCK, DESPITE A RESTRICTION ON THE MOVEMENT OF GOODS IN THE COUNTRY…

As a result of the COVID-19 outbreak in India and the subsequent lockdown, the country is in midst of a crisis and in this current situation, unorganised labourers are facing severe financial and essential items crunch. India Food Forum launched ‘Feed the Daily Wager’ Campaign’, an initiative in association with Zomato Feeding India aims to help India’s migrant/ daily wagers who don’t have access to a reliable supply of meals in the absence of immediate employment opportunities.

Brands like Cornitos, Dukes India, Goldiee Group, Bisleri International Pvt Ltd, and Paras Spices Pvt Ltd supported this initiative.

In an exclusive interaction with Progressive Grocer, partner brands shared their reasons for associating with the campaign.

Tell us how are you supporting migrant workers?

Vikram Agarwal, Managing Director, Cornitos: Cornitos has joined hands with Zomato Feeding India and India Food Forum’s ‘Feed the Migrant Workers in Transit’ campaign. The brand will be helping migrant workers who are in transit and don’t have access to proper ration and food. Through this campaign, Cornitos would like to do its bit to help the country overcome this difficult time and get a smile on the face of the workers who have faced the brunt of time.

Arvind Kumar, Chief Executive Officer, Dukes India: We are supporting daily wagers in many different ways like we distribute our different biscuits to daily wagers in different parts of country. So, when we got the chance to tie up with the Zomato and India Food Forum’s initiative ‘Feed the Daily Wager’, we readily agreed as we find it as a very credible initiative.

Sudeep Goenka, Director, Goldiee Group: Goldiee is supporting daily wagers by providing essential items through Zomato Feed the Daily Wager campaign. We are helping distribute food across India with the help of the administration as well as our own distributors. Wherever possible we have employed daily wagers to have a better livelihood. We have used our CSR funds to help the local administration, which in turn will serve these daily wagers.

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June 2020