Creativity And Distanced Cohesion: A Business Leader's Guide Guest View
PORTFOLIO Magazine|October 2020
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Creativity And Distanced Cohesion: A Business Leader's Guide Guest View
As COVID-19 rages, it feels like creativity is the last thing on our minds.
Helena Ma

Most companies are focused on getting by, making the best out of a bad situation, and mitigating the worst of the crisis. Yet, it is during times of crisis that creativity is most urgently needed to propel the company forward. In these dire times, with most employees working from home, what are the key elements in fostering a workplace environment that nurtures creativity?

A Culture of Involvement

A vital aspect of a creative environment is involvement. Your employees must feel involved and that they continue to have a stake in the company’s prosperity even while working from home. It will encourage their brain juices to be fully focused on the company’s needs and potential solutions.

The first step to involvement is regular team check-ins, particularly over video. Team check-ins are a vital way of remaining in touch with each other and a way of finding out what everybody else is up to. Video calls also simulate the camaraderie and face-time particular to the office setting, and is vital in sustaining team identity.


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October 2020