Age Of Caution
PORTFOLIO Magazine|August 2020
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Age Of Caution
Some countries are already lifting border restrictions and gradually opening businesses amid the covid-19 outbreak, but many are eagerly wondering: is it wise to travel now? Most airlines and hospitality establishments choose to be tight-lipped about the issue, and instead, focus on upping their sanitation protocols to a hilt.
Ara Luna-Reston

A LIFE-THREATENING PANDEMIC

A life-threatening pandemic is upon us, and it is showing no signs of slowing the economic upheaval. Depending on the country’s COVID-19 response, several nations have been successful in curbing the spread of the virus, while others are struggling to keep the number of cases down. Regardless of how dire or good each country is responding to the ravages of this disease, hotels are beginning to open their doors again, and airlines are gradually plowing the skies.

Both sectors are raring to reclaim their share of the global revenue pie. While some may argue that extending nationwide lockdowns is crucial until a vaccine is discovered, the travel landscape seems to refuse to be bogged down by uncertainty. And with reinvigorated security and health measures in place, hotels and airlines are keeping their head above water as they resiliently adjust in this new reality.

First Point of Contact

Maxim Tint was aboard an international flight six years ago when the idea for GTRIIP dawned on him. The CEO and founder of the digital identity platform was mid-jot on his passenger arrival card when he realized in frustration that he’d be filling out another form with the same particulars upon hotel arrival.

“What really bothered me was the fact that my details are already online, yet I was still doing manual data entry repeatedly,” the Myanmar native shares. “I come from a data-building warehouse systems background, so I knew there was a better way to do this menial task.”

Fed up with frequently scribbling on paper forms and registration cards at hotels, Maxim and his GTRIIP co-founder made it their mission to help people travel without physical documents in tow.

The goal: Create a contactless check-in software that features a seamless user experience.

“As we worked closely with hotel brands, we discovered specific customer pain points such as long waiting times at the check-in desk due to elaborate identity verification processes,” he says. To address this predicament, he explains that GTRIIP allows smartphone-owning guests to book a room, check-in remotely, and verify their identity with a selfie upon arrival. A digital key will also be generated via the mobile device, which patrons can use to access the lift lobby and their respective room immediately.

After check-in, GTRIIP also provides access to a plethora of in-room features. “Too cold? Adjust the air-conditioner’s temperature levels on your smartphone. Feeling hungry? Open the digital menu to order. Need more pillows? Tap on the e-concierge button. Have a burning question you need answered? Contact a staff member using GTRIIP’s chatbot function,” Maxim expounds. “The entire process ensures maximum efficiency and convenience because it is all done with minimal contact.”

A Timely Response

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August 2020