A Touch Of Virtuality
PORTFOLIO Magazine|Portfolio Magazine - September 2020
I would have booked my plane ticket by now, requested my usual hotel room, and started making appointments with favorite suppliers. Then I will be waiting with bated breath to see the novelties and feel the buzz of immense buying power and quests by retailers racing to snag new brands that might re-define their business.
Stefanie Hauger
A Touch Of Virtuality

Or, to be that fabulous new brand that will rock someone’s world. I can practically smell the dreadful coffee wafting through wonder-emporium aisles teeming with designer-clad human-life. I can feel the claustrophobia starting to set in as the air in the massive exhibition halls begin to tighten around thousands of busy little buyer-ants, scurrying through either at break-neck speed.

There is manic competitiveness in the mornings that eventually morphs into cross-eyed weariness after brains become saturated with sensory and visual overload. It’s completely exhausting. Intoxicating. Food for the soul. We willingly torture ourselves awake at 5:30 a.m. for days because there is nothing quite like it. Whether it be Maison & Objet in Paris, Salone del Mobile in Milan, or Ambiente in Frankfurt, these trade fairs are an essential ingredient to life in the world of interiors as we network, over-spend, and expand our infinitely malleable horizons.

This story is from the Portfolio Magazine - September 2020 edition of PORTFOLIO Magazine.

Start your 7-day Magzter GOLD free trial to access thousands of curated premium stories, and 8,500+ magazines and newspapers.

This story is from the Portfolio Magazine - September 2020 edition of PORTFOLIO Magazine.

Start your 7-day Magzter GOLD free trial to access thousands of curated premium stories, and 8,500+ magazines and newspapers.

MORE STORIES FROM PORTFOLIO MAGAZINEView All
To Have And To Hold
PORTFOLIO Magazine

To Have And To Hold

Marquis QSquare has opened its major showroom at a new location in Marina Square.

time-read
1 min  |
December 2021
Meet Brenda Kang Of Revival Vintage Jewels
PORTFOLIO Magazine

Meet Brenda Kang Of Revival Vintage Jewels

Popular luxury labels reign supreme in Singapore, but when it comes to jewellery, attitudes are slowly changing, shares Brenda Kang of Revival Vintage Jewels. She reveals that jewellery lovers are unable to resist the charm of vintage and the allure of next generation jewellers.

time-read
6 mins  |
December 2021
A New Pony In Town
PORTFOLIO Magazine

A New Pony In Town

The Pagani Huayra R may well be a high-tech car disguised as a hypercar.

time-read
5 mins  |
December 2021
Modern And Luxurious Good Class Bungalow
PORTFOLIO Magazine

Modern And Luxurious Good Class Bungalow

Marquis HQO, together with veteran design consultant Patty Mak, come together to breathe life into this modern and luxurious good class bungalow

time-read
2 mins  |
December 2021
Bell & Ross's BR 05 -  It's Hip To Be Square
PORTFOLIO Magazine

Bell & Ross's BR 05 - It's Hip To Be Square

The playful shapes of the BR 05 has allowed Bell & Ross to create designs they can proudly call their own

time-read
2 mins  |
December 2021
The Lexus ES In Focus
PORTFOLIO Magazine

The Lexus ES In Focus

The numbers don’t lie: With a cumulative sales total of over 2.65 million units worldwide, the Lexus ES is a gamechanger in the Lexus range. What’s more, it enjoys the distinction of being the best-selling Lexus sedan in Singapore.

time-read
2 mins  |
December 2021
As Good As It Gets
PORTFOLIO Magazine

As Good As It Gets

As I’m writing this, Thanksgiving is just round the corner – in 10 days to be exact – and my Thanksgiving dinner plans are still up in the air. Do I take the risk and put in my dinner reservations and have a contingency takeaway dinner plan if Covid dining restrictions are still limited to two?

time-read
3 mins  |
December 2021
Festive Feasting For The Holidays
PORTFOLIO Magazine

Festive Feasting For The Holidays

Presenting some of the season’s most sumptuous delights, which can be enjoyed at home or at these top tables and hotels

time-read
3 mins  |
December 2021
BENDING TIME
PORTFOLIO Magazine

BENDING TIME

Nathan Yong’s collection of stone art titled ‘Farewell to Reason’ reflects the artist and designer’s search for irreverence, simplicity, and beauty

time-read
3 mins  |
December 2021
Restaurants And Chefs That Are Bringing All New Dining Experiences
PORTFOLIO Magazine

Restaurants And Chefs That Are Bringing All New Dining Experiences

A selection of familiar restaurants and chefs that are bringing all new dining experiences

time-read
3 mins  |
October 2021