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Augmented Reality Virtual Reality Technology Image Credit: Outlook Business
Augmented Reality Virtual Reality Technology Image Credit: Outlook Business

Toying With Reality

Indian marketers are seeing value in virtual and augmented reality-based initiatives.

Himanshu Kakkar

Distance isn’t dead, especially for India’s IT companies. If a prospective client wants to gauge a company’s infrastructure or scale of operations, flying them here to do so, isn’t always an efficient idea. IT major HCL was looking for a way out of this limitation. And Agam Garg of Meraki, a Mumbai-based VR solutions startup had the answer to their problem.

“HCL’s research labs are based in Bangalore and a lot of their clients are based in the US. They used to travel to India which became a costly affair for HCL. We created a VR experience which involves a walk-through of the labs, a brief idea on what research is going on and a first basic introduction. If they get interested, they come down here but it at least eliminates the first layer of filtering physically,” says Garg.

Gautam Tewari, founder and CEO of Noida-based Smartvizx, had been an architect for 20 years and took the VR plunge in 2015. “Often clients would complain that the final product doesn’t match the impressions shown to them. Today we are able to offer an overview of let’s say a 10,000 sq ft office, down to its furniture and blinds. The customer can even try colour options for furniture and know the cost of each piece,” says Tewari.

JLL is a global real estate consultancy and its Country Head Ramesh Nair feels that usin


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