Shilpa Elizabeth Abraham
Three enthusiastic college students and their college project on wireless devices — that’s how the story of Cubical Labs began. Year — 2013. Place — IIT Guwahati. Swati Vyas, Dhruv Ratra and Rahul Bhatnagar were exploring how devices can interact with each other through a wireless connection. During the course of the project, the students realised that despite almost everything under the sun that could be done with a click of a button — from opening your car door to doing your daily shopping — there wasn’t an affordable technology that had been introduced in middle class Indian homes to control electrical devices remotely. The trio immediately saw the possibility of their project becoming commercially viable. Encouraged by the faculty, the idea was incubated at IIT-Guwahati’s technology incubation centre.
Four years down the line, the team has since shifted base from Guwahati to Delhi. The company has developed a wireless home automation system, named Cubical Automation, which is currently active in over 1,500 homes across the country. What’s more, Cubical has bookings for around 10,000 more units. After introducing devices tha