Vishesh Khurana, co-founder at BigFoot Retail Solutions, turns enthusiastic when he starts talking about the sellers on Kraftly, BigFoot’s curated products’ marketplace. He talks about the diverse range of sellers—a 60-year-old lady who was once a Tarot card reader and now makes dream-catchers; “Ghanchakkar” a décor team that makes lamps out of old scooters, cycles and whatever else they manage to get their hands on; a large segment of sellers from Andaman who make coconut jewellery, and many more.
Even though they have small teams (often less than ten), each seller has a story to tell. The Delhi-based BigFoot Retail, has one main objective—to make something big out of these small sellers. The market that the startup is addressing is huge— around $3 billion and the unorganised small and medium businesses (SMBs) segment alone, in India has around 50 million such sellers.
Aimed at building an entire ecosystem around SMBs online, currently, the startup has three products—KartRocket, ShipRocket and Kraftly, and are working on the fourth. KartRocket is a ‘software as a service’ (SaaS) based e-commerce enabler that helps sellers start their own e-commerce store, while ShipRocket is a logistics aggregator that helps them ship their products. The company’s latest offering, Kraftly is a market place that brings together products crafted by a section of entrepreneurs popularly known as hom