Under The Influence
Money Magazine Australia|May 2019
Under The Influence

Whether you’re marketing a product or yourself online, these strategies can harness the power of social media to make money.

Nicola Moras

Whether you’re starting out in business, building a side hustle or expanding an already successful business, you can leverage the power of social media.

Becoming an influencer in your own right isn’t difficult. You can build a strong presence, and use “influencer marketing” strategies to cash in on the ever-growing number of people spending more and more time (and money) on social media, when you follow these three steps.

1 Decision

You’ve got to decide what it is that you want to sell online – be it a physical product or even yourself as an influencer.

There are two main things to be aware of in the decision-making phase.

The first is to find something that you want to sell and that you know is needed. If it’s something you’re also passionate about, that is even better! And if it’s “Brand You” you want to sell (in other words, you become an influencer), then social media is the way to go.

Once you have made that decision, it’s important to then choose the specific audience you want to sell this to.

If, for example, you have seen the rise in the popularity of soy candles and you know there is a market for them, you would then double down on the next steps, making soy candles the hero of all of your social media efforts.

You could share the life of a soy candle from concept to production to retail to the home. You may have decided that the people who buy these candles are women who love to decorate their home and have it well scented at all times. They love the fact that the candles are made of soy wax and don’t contain even a hint of petroleum.

Alternatively, you might have seen the rise in the power of influencers online and you want to become an influencer in a specific industry. In this case, you need to become the face of your entire digital presence. Choose the industry that you want to represent and get ready to move to step two.

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May 2019