Boost Your Profit In Style
Money Magazine Australia|May 2019
Boost Your Profit In Style

The trick to preparing your home for a successful sale is to appeal to the emotions of potential buyers

Nicole Jacobs

You could just tidy up and hope for the best but anyone can tell you that a few small updates can make a huge difference when it comes to selling your home.

Darren Palmer, renowned interior designer and judge on The Block TV show, is adamant that when you’re presenting your home for sale you need to make it as “beautiful and amazing as possible”.

You need to paint a picture of how a prospective buyer’s life will fit into your home. That means removing any reference to the specifics of your own life. It needs to look as clean and organised as it can be and it needs to be liveable and approachable with lots of emotional devices to grab buyers by the heart strings.

People do not look at a house or apartment they’re thinking of buying in the same way they look at the place they live in. That perfectly cohesive look teamed with beautifully styled accoutrements is aspirational – it helps a buyer imagine how they’d ideally like to live.

‘Clear away clutter

Take all the kids’ drawings, old tickets, photographs and magnets off your fridge and place them safely in a big envelope. Any cupboards, wardrobes and drawers stuffed to overflowing should be thinned out and organised properly. The same goes for overflowing bookshelves or sideboards covered in little ornaments and framed photos. Packing these sorts of belongings into boxes – if they have sentimental value – or getting rid of them in a garage sale or at the local charity shop will put you in good stead when it comes time to move. It is quite cathartic, too!

Any spare rooms that have become junk rooms need to be cleared out, their contents boxed up and stored or thrown away.

Clear your kitchen benches. Chances are you have all your everyday appliances, like the kettle, toaster and juicer, out where you use them. Clear some space in your kitchen cabinets where they can be put away, at least when you are having open houses.

If you have kids, especially little ones, grab some plastic storage boxes and cull the number of toys for use during the selling period.

Keep it neutral

Now is not the time to play with strong colours. Some people will tell you it is all about white, and that is definitely one of the safest options. But check out any colour chart and you will see there is a huge variation in even the palest of shades. One of the most popular whites of all time is Dulux’s Antique White U.S.A.

Painting can add thousands of dollars to your end price, so it is definitely a worthwhile investment. Most companies have a colour consultant who can advise you in your home. If you have no idea on colours, then this is a good option. They come at a cost, but that will be redeemable on the price of any paint you then buy.

There are a number of free tools to help you decide on colours too, like the one at, which lets you virtually paint your walls.

Otherwise, stick to the basics. A great idea is to get a few sample pots, then paint large swatches on your walls and live with them for a week or so.

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May 2019