VOICE OF A BRAND
Luxury watchmaking brand Panerai has introduced its branded channel on Spotify, to communicate the voice of the brand and engage and entertain its community members. The just-launched Panerai PamCast playlist on Spotify delivers a carefully curated menu of music and entertainment that reflects the brand’s singular point of view. Dubbed “Italian Colors,” the compilation is a carefree celebration of the most beloved destinations in Italy, encompassing music that spans electronica, pop and R&B and tracks by various artists, including Massive Attack, Kungs and Daft Punk (with the track ‘Giorgio By Moroder’, which features a monologue by the Italian composer and record producer Giovanni Giorgio Moroder).
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September - October 2020