Being Human Jewellery which was launched in conjunction with Style Quotient Jewellery was launched in 2016.
Bollywood actor Salman Khan unveiled its unisex range. Prasad Kapre, the CEO and Director of Style Quotient Jewellery Pvt Ltd, in an exclusive interview with JB talks about the journey of the brand this far, how his pioneering marketing strategies helped the brand to attain international recognition and launch of its latest collection in gold.
HOW WAS THE EXPEDITION OF BEING HUMAN JEWELLERY SO FAR ?
It was incredible journey. Being Human Jewellery was launched on 11th oct 2016. The line is inspired by core values such as love, caring, sharing, joy, helping and hope. The design philosophy balances Khan’s unique style and International fashion trends, with 65 percent making up a women’s range. Apart from brick-and motar outlet chains like Shoppers Stop and Kapson’s, the jewellery is also available through the Being Human app and online retailers. Very soon after the launch, demonetisation jolted the indian jewellery industry and for a startup company like ours the impact was more. As there was nothing much happening in the Indian jewellery industry, I decided to change my strategy and started looking at the overseas market. In Jan 2017, we launched the jewellery range in Nepal as it was the low hanging fruit for me. I also started my discussion with middle east and UK.
YOU ARE VENTURING INTO MIDDLE EAST AND UK, CAN YOU SHARE SOME DETAILS ON THIS?
This story is from the Volume 2 Issue 4 edition of JewelBuzz.
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This story is from the Volume 2 Issue 4 edition of JewelBuzz.
Start your 7-day Magzter GOLD free trial to access thousands of curated premium stories, and 8,500+ magazines and newspapers.
Already a subscriber? Sign In
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