THE NEW DIGITAL RESET
Industry Leaders|September 2020
THE NEW DIGITAL RESET
Virtual Events Gain Momentum amid COVID-19 Pandemic.

The event industry is undergoing a profound and impactful shift since the early days following 9/11. During those days, we could not have handled the change we are making today in shifting from live events or virtual events.

We didn’t have the right technology and internet infrastructure to support the tremendous rise in demand. COVID-19 has become one of the biggest growth opportunities for the event industry, and technology has been helping event planners across the globe make a smooth transition to the virtual stage.

While the global events and conferences industry is seeing a notable shift in pushing new meeting to 2021 and beyond, a Northstar Meetings Group survey showed that event planners are now witnessing an increase in demand for virtual events for the next 1218 months. Live events and conferences have made their way back into budgets and calendars, although, virtual events continue to play a pivotal role in today’s time. Virtual event may not dominate the event space, but there’s a big reason virtual events may not go anywhere, anytime soon.

Hosting a virtual event requires no unnecessary spending. It’s easier, quicker, cheaper and also convenient. Moreover, you can host a virtual event from your home. Companies are now turning to recording studios to fit virtual events around their audience, brand and the message.

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September 2020