RITTER SPORT WIN CASE AGAINST MILKA CHOCOLATES FOR EXCLUSIVE RIGHTS TO ITS SQUARE SHAPE
Industry Leaders|September 2020
RITTER SPORT WIN CASE AGAINST MILKA CHOCOLATES FOR EXCLUSIVE RIGHTS TO ITS SQUARE SHAPE
Ritter, which supposedly started making chocolate in square form so it’d fit into jacket pockets easier, registered the shape with the German patent office, and now Milka brand owners Mondelez have lost a case for dibs on the square shape.

The German chocolate maker, Ritter Sport, has won a case against Milka, the Swiss chocolate manufacturer after Germany’s highest court said that the distinct square configuration of the confectionary was exclusive to Ritter Sport.

The court order forbids other “top-brand” chocolate makers from manufacturing and marketing chocolate in a square shape.

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September 2020