Indian Management|October 2019
For a company to truly thrive, being both profitable and purposeful must be at the core of its ethos. An organization that is built upon and driven by these goals provides mobility to its employees and resources in a way that is incomparable. In essence, companies need to do well by doing good, derived from having clear and well-defined goals for the organization’s sustainability. It is up to the leadership to ensure that sustainability is at the top of the business agenda. They must ensure that an effective strategy is embedded in the company’s day-to-day function and longterm vision in a way that mutually benefits both employees and the employer. CEOs should outline clear objectives and purposes beyond financial touchpoints, which will form the basis of their core values.
Effective strategies on sustainability can improve a company’s overall function both internally and externally, leading to the growth of its brand identity. Therefore, a concrete plan needs to be brought into place to ensure quantifiable business outcomes as well as a measurable and definitive impact. While most corporates and businesses have implemented a sustainability strategy, many are typically incongruent with the company’s profitability and growth objectives and are often rendered obsolete. Effective measures on sustainability need to be ingrained into the very fabric of a company’s corporate DNA, and not just a tick in the box. Despite years in operation, there are a plethora of companies that are still failing to formulate effective strategies for sustainability alongside long-term growth and viability.
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