Fashion Accessory Brand Ceriz Works To Elevate The Style Quotient Of Consumers

Images Retail|November 2019

Fashion Accessory Brand Ceriz Works To Elevate The Style Quotient Of Consumers
Fashion accessories have only recently been introduced into the formal retail experience. From a long history of being available only in the unorganised, unbranded markets in India, today, the fashion accessory has gained a strong foothold in the lifestyle shopping category…
Charu Lamba

Accessorising has always been a very important part of fashion. Belts, bags, shoes and jewellery add incredible value to a person’s look apart from helping underline individualistic style. As Indian consumers and their fashion sensitivities evolve, the demand for accessories has gone in boom mode.

Fashion accessories have only recently been introduced into the formal retail experience. From a long history of being available only in the unorganised, unbranded markets in India, today, the fashion accessory has gained a strong foothold in the lifestyle shopping category. Fashion accessories are now available in curated collections through luxury boutiques, high street brands, international accessories chains, international brands with accessories sections and multi-brand outlets.

Cashing in on this major fillip in this segment has been Ceriz, a fashion accessory brand which was launched in 2015.

Explaining the band aesthetics in detail, Founder, Tanushri Biyani says, “It is a fashion accessory brand carefully curated to suit the taste of the modern-day woman. Its chic brand name is derived from a French word ‘Cerise’ and it’s home to everything stylish from the world of shoes and handbags for women.”

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November 2019