Landmark Group’s youngest and most trending format, Easybuy, needs no introduction. The brand, since its inception, has been on a growth spree. The brand started its journey in 2014 with a clear mission to serve Neo-India, the biggest consumer segment of India, who are very aspirational and yet value seeking. Easybuy opened its first store in Karimnagar, in Telangana, to test the format and received an excellent response. The rest, as they say, is history. With a mission to make aspirations affordable for the entire family, the fastest growing value fashion retailer is poised to cross the milestone of fastest 100 stores by 2020.
In an exclusive interaction with IMAGES Retail, Anand Aiyer, SVP & Business Head – Easybuy (Max Retail Division), talks about the successful journey, objectives and future plans of the brand.
Why and how, in your opinion, is value retail fashion emerging as a high profit business?
The ‘why’ has got a lot to do with the pace, quality and amount of exposure that Neo-India has access to. The penetration of internet coupled with a natural upward social mobility is affecting tastes and preferences across all categories and fashion is not an exception.
While customers have started to want and ask newer and trendier styles of fashion, they still expect it not to cost them a lot. This dichotomous yet justifiable pattern in behavior is seen across large parts of India but has very limited supply currently available to such a demand. Thus, the potential of value fashion is exponentially high across the country which reflects in Easybuy’s success journey.
Profitability in value fashion is purely a derivative of efficiency across the value-chain and not just by volumes. Because it is very complex to achieve, only a handful of Indian players have managed to achieve it and we are one among them.
This story is from the January 2020 edition of Images Retail.
Start your 7-day Magzter GOLD free trial to access thousands of curated premium stories, and 8,500+ magazines and newspapers.
Already a subscriber ? Sign In
This story is from the January 2020 edition of Images Retail.
Start your 7-day Magzter GOLD free trial to access thousands of curated premium stories, and 8,500+ magazines and newspapers.
Already a subscriber? Sign In
How can Brands Delight Customers?
A look at strategies to bring customers back and turn them into potential brand advocates
Smaaash Mulls VR-only Arcades in Future
Avanish Agarwal, Consulting CMO, Smaaash sheds light on business, expansion plans and more
Meesho is Built Upon the Bedrock of Technology
Nilesh Gupta, General Manager, Growth at Meesho shares his insights on the growth factors, technology and relevance of the brand in tier 2 cities and beyond
High Streets Emerge Top Leasing Choice for Luxury Brands in 2023, Malls Remain Second
Malls remain the second most preferred luxury realty category, with 300% Y-o-Y growth with high streets lead with about 45% share in India’s overall luxury retail leasing in 2023
Special Events in Malls
Nexus Select Citywalk and Kiran Nadar Museum of Art (KNMA) organised the collaborative exhibition, ‘The Art Maze; from March 24 to March 31, 2024. Inspired by the works of prominent Indian artists - Lakshman Pai, Raja Ravi Verma, Jamini Roy, SH Raza, and Vivan Sundram; The Art Maze aimed to portray an immersive journey into the world of artistic expression for the participants anve d visitors.
CRA Realtors: Inspiring Trust
CRA Realtors boasts about 70% repeat customers, which speaks volumes about the trust the real estate agency has inspired over more than 18 years of existence
Why South India is Witnessing Renewed Retail Surge a
Industry leaders on the factors propelling retail growth in South India and their projections for future expansion metrics in the region
Tier 2 Cities Lead with 64% of March Store Launches
About 48 of all the new stores opened in March 2024 were in non-metros
5 Top Indian Jewellery Brands with the Strongest Retail Footprint
These homegrown jewellery retail gems have been instrumental in shaping the country’s jewellery sector and continue to shine bright amidst stiff competition on the global stage
Demand for Lab-grown Diamonds to Double by 2030. Here's Why
Exploring the different facets of this emerging segment that is increasingly attracting retailers, investors and consumers to it