Trends For Futuristic Hotels
Hotel Business Review|November - December 2019
The world is undergoing a major change on various fronts. Hospitality industry is also poised to feel the effect of this change. Since this industry is extremely competitive it is necessary for businesses operating within this industry to keep track of the changes taking place and also to be savvy about the futuristic changes and trends that are inevitable in the industry. Keeping pace with the changing needs of the guests is one way of ensuring the success of the property. It is believed that the future belongs to the millennials and the Gen Z. Thus being aware of their tastes and incorporating the same in the property will be the future trend in the hotels. Ashok Malkani tries to gauge the trends that are likely in hotels in the future and how they are preparing for these changes.
Ashok Malkani
Trends For Futuristic Hotels

The only thing constant in the hospitality industry is change. One cannot talk about hospitality nowadays without talking about disruption. A hotelier has to constantly keep his pulse on the emerging new trends to avoid disappointing guests and falling behind competitors. The hotel has not only to increase the number of guests but also to improve their experience in order to make them visit the place again. A study conducted by Harris Poll and Eventbrite found that 78% of Millennials would prefer to spend their money on experiences rather than things.

Domest ic, as well as international tourists, are developing a tendency to mix business with leisure. According to reports, 55% of millennials extend business trips for extra leisure time. So how does the industry intend to cope with the diverse range of clients and the desires of the millennials, who have been given the credit for inventing the word “bleisure”?

Fino Babu, Executive Assistant Manager, Crowne Plaza Pune City Centre declares, “With the steady influx of international tourists being a mix of both business and leisure travelers, hotels need to cater to a diverse range of clients on a day to day basis. Hotels need to be sensitive to the preferences of international guests including international cuisine, amenities, and language options. Travelers are also very interested in experiencing the local cuisine, local food, regional cuisines as well as locally produced ingredients and vegetables. Millennials are now mixing their business trips with leisure time – this is allowing workers to save money and transform what can be an inconvenient trip away into a pleasurable stay. In order to cater to this group of travelers, we offer a variety of experiences during the stay including – a poolside Sunday Brunch at Mosaic our all-day dining, a party hot-spot at our ambient sky-lounge – Evviva and delicious healthy meals at the all-new Fast N’ Fresh restaurant.

This story is from the November - December 2019 edition of Hotel Business Review.

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This story is from the November - December 2019 edition of Hotel Business Review.

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