Low-Cost Marketing Methods!

Home Business Magazine|Spring 2020

Low-Cost Marketing Methods!
How a Small Business Can Look Good on a Budget
Carla Williams Johnson

Congrats, you’ve decided to step out on your own! Build credibility and establish yourself as a leader in your industry with consistent action and before long people will come to recognize you as the ‘go-to’ person in your field. While you continue to grow, check out these quick and easy ways to market yourself on a shoestring budget.

Word of Mouth

This is by far the easiest form of organic advertising. Just ask someone to please tell a friend about what you do or ask for referrals from persons you have worked with, even if it was for free. Keep telling people about who you are, what you do, and form relationships along the way. You can even go a step further and offer some sort of referral incentive such as a discount off their next purchase just to encourage people to spread the word.

“Look for ways to partner with other business owners to promote yourself even further and bring more people to you.”

Social Media

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Spring 2020