Kick-Start Your Advertising Campaign with Key SEO Tactics
Home Business Magazine|December 2016
Kick-Start Your Advertising Campaign with Key SEO Tactics

The Absolute Basic Principles of Getting Traction in Search Engines.

Tim Schmidt

Internet Marketing is perhaps the most important part of any business’s advertising campaign these days. If you aren’t marketing online, you are allowing your competition to literally steal business from you. Every day, tens of millions of people log onto the Internet to buy products. This number is growing every single passing year. Just last year, on Black Friday, the Internet did more gross sales volume in comparison to retail outlets for the first time ever.

Think about the last time you were looking for information — where did you look for it? When is the last time you took your search to the Yellow Pages? Odds have it — you went to your favorite search engine. Whether that was Google, Yahoo, Bing, or another search engine, you most likely went online to find out information about a product or service. Perhaps you were reading reviews about a particular vehicle you are looking to purchase, or maybe you are looking for the top rated real estate agent in your local vicinity.

Whatever the reason for your search, you are bound to pull up answers. The Internet is literally the Manhattan of advertising. More people are being enraptured by the Internet on a daily basis than even cable television. The demographics are all over the board; people from all walks of life turn to the information superhighway to conduct searches, buy products, and make decisions.

If you own a business, and do not have an Internet presence, you are not being found or keeping up with the trends of today. Time and time again I speak with business owners who spend money on print ads who cannot tell me a ballpark return on investment for their efforts. With Internet marketing, and particularly with SEO, not only can you track a proper return on investment, but you can also get an exact read on the number of people who have seen your website on a daily basis. You can see what their actions were, get an idea of how many pages they viewed, and see how much time they spent on your website. From there, you can dial in your efforts and scale them to enhance the user experience.

I’m here to give small business owners some basic SEO tips that can help immediately boost search engine presence. If gaining extra traffic from organic, evergreen sources such as Google, Bing, Yahoo, and even YouTube would be beneficial for your business, follow these steps and watch your traffic increase exponentially.

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December 2016