Interview with Rachel Levin

Home Business Magazine|Spring 2020

Interview with Rachel Levin
On Creating an Emotional Reaction in Her 14+ Million Subscribers, Her New Musical Endeavors, and Advice for Aspiring Vloggers
Shannah Henderson

Nowadays, managing a popular YouTube channel can be much more than just a hobby. For countless business-savvy YouTubers, it has become a lucrative, fulltime profession. One such YouTube “vlogger”, Rachel Levin, has made a major name for herself in YouTube’s beauty arena. Her channel, RCLBeauty101, has amassed an enormous following of over 14 million loyal subscribers!

Home Business Magazine recently caught up with Levin and got the inside scoop on her journey with her über-popular YouTube channel. She went on to share helpful tips for aspiring vloggers, exclusive insight on her exciting new musical endeavors (including a just-released single!) and more!

Question (Q): You are known worldwide for your YouTube channel, RCLBeauty101. Tell us all about it!

Rachel Levin (RL): “I’ve been doing YouTube for 10 years! Which is crazy to think about. I started out doing makeup videos, then that evolved into comedy sketches, then life hacks, and it recently switched back to beauty videos!”

Q: What inspired you to start your channel?

RL: “The other kids at my school weren’t the nicest to me, so I wouldn’t go home after school and hang out with people! That in itself gave me a lot of time to obsessively watch YouTube videos. Watching all the videos caused me to do literal makeup tutorials in the mirror every morning! The realization that I was talking to myself in the mirror is what inspired me to start a channel.”

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Spring 2020