Home Business Magazine|Summer2020
If there is one thing 2020 has taught us thus far, it is this: Only the strong will survive. It has truly been a tough couple of months for everyone. Regardless of the industry, you’re in, COVID-19 has made its presence felt and while I understand the desire to just hide away from it all, this is really the time to relook, rework and refocus our marketing strategies to make the impact we want.
Remember that without marketing no one will know who you are and how you can help; therefore, sales will be negatively affected. During this season, you will need to find the best strategy that works best for your brand; So how do you begin strategizing when there seems to be so much uncertainty? Here are four steps to help:
Step 1: Define Your USP
We are going back to basics because your USP will help you and your clients understand how you are different from everyone else in the market. I know that many persons recognize the term Unique Selling Point, but because we live in a consumer-driven market your USP can now be labeled the Unique Serving Proposition because it’s about serving your customers better and serving them differently — especially now.
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