The LinkedIn makeover – 7 steps to get noticed

Gulf Business|July 2020

The LinkedIn makeover – 7 steps to get noticed
Look better, rank higher and get interactive to supercharge your professional profile
Zaib Shadani

Covid-19 has changed the social media landscape, with feeds inundated with coronavirus news. LinkedIn has been no different. An estimated one-third of all LinkedIn posts being about Covid-19, with professionals turning to the platform to navigate the ‘new normal’ way of working, as well as use it to actively look for employment opportunities, as they find themselves out of work.

With jobs being scarce in the market right now, it’s imperative to stand out and distinguish yourself on the professional networking site, which is used by recruiters and employers.

Here are the top tips that will ensure you are a cut above the rest:

1. LOOKS MATTER

Your profile picture is the first thing people see and it speaks volumes about creating a strong first impression. You wouldn’t leave the house for a meeting

2. OPTIMISE SEO WITH KEYWORDS

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July 2020