Changing: THE MEDIA LANDSCAPE

Gulf Business|Gulf Business May 2020

Changing: THE MEDIA LANDSCAPE
Even in a serious economic decline, brands can’t afford to miss out on marketing, writes Ian Fairservice
Ian Fairservice

Three very pertinent items for the media industry were published in a recent edition of Gulf News.

Their front cover opinion piece was headlined: ‘UAE newspapers in unprecedented crisis’. It made the point that there is a global surge in the consumption of news and, with so much ‘fake news’ out there, people are turning to established media for reliable information.

True, and whether that’s found in print editions or online is not important. What is important is that without advertising revenue, or as Gulf News points out, a share of the government’s financial stimulus packages, those reliable news sources will dry up forever.

articleRead

You can read up to 3 premium stories before you subscribe to Magzter GOLD

Log in, if you are already a subscriber

GoldLogo

Get unlimited access to thousands of curated premium stories and 5,000+ magazines

READ THE ENTIRE ISSUE

Gulf Business May 2020