We Establish CONCOR Ahead Of The Market
Governance Today|March 2017
We Establish CONCOR Ahead Of The Market

V. Kalyana Rama, the Chairman & Managing Director of Container Corporation of India Limited (CONCOR) is not only instrumental in development of container depots in many important regions of CONCOR but also has been involved in all the developmental planning and operational activities of EXIM and Domestic cargo at many of its dry port terminals. A trained professional in Railways and multi modal transport logistics, he has wide experience in the field of Engineering, System design, Railways & multi modal logistics operations and Project planning and commissioning. In an exclusive conversation with Swati Sharma of Governance Today, Shri Kalyana Rama speaks up more…

Swati Sharma

How CONCOR has contributed in the growth of Indian economy in last two years and what are the future plans?

Logistics is a service industry and the thumb rule here is every percentage of GDP growth will require around 1.4% growth in logistics segment for GDP growth to happen. OfCourse , GDP is growing but, may be logistics is not growing at the same pace.Like in every developed economy, tertiary sector that includes the service industry contributes more in growth of GDP than primary and secondary sectors. However, growth in these two sectors is also important as all these sectors and the related growth are interdependent and services have to be given in the primary and secondary sectors. Precisely, this is the reason our government is putting emphasis on ‘Make in India’ kind of programs.

We are an economy of 125 crores, which is a huge domestic market. Make in India is going to pick up the speed now. People will be interested to come and manufacture in India and export outside. Recently, FDI has also started growing and this shows interest of other countries in Indian economy and in Indian market. Domestic as well as EXIM movements are certainly going to increase.

How growth of CONCOR is proportionate to growth of market?

We try to establish ourselves ahead of the market. Today we are present at 66 locations in India and we got tie up at 3 locations. Our aim is to start 12 facilities by next FYI which is 2017-18. We are also looking at covering around 100 locations by 2020. This is good enough number to cater to Indian Logistics market. This is in addition to working out from some CRT facilities (Container Rail Terminal) and all the gateway locations where our containers are handled. We operate on demand from these facilities. With all these plans and arrangements in place, we are confident, we will be able to meet the demand.

What are the key challenges you are facing in the course of translating and implementing Prime Minister’s Digital Transport vision? Where does CONCOR stand in that?

CONCOR is quite equipped in regards to digital transport. We are having a very strong IT enabled system with us. We have got our ERP system.. I personally look after the ITes aspects of CONCOR.

Today we are looking more at Customer Value Creation. Customer Satisfaction may not be 100 percent satisfaction. Customer Satisfaction still leaves the scope of little complacency. We may get 95 percent customer satisfaction, but customer value creation can be achieved with only 100% customer satisfaction. It may look difficult at the face, but we are trying to graduate towards that. That process requires lot of ITes.

We are very much aligned with Digital transportation. Some of our new initiatives are coming up including Direct Port Delivery and faster clearances, which we are set to adapt fast. NITI Ayog expects us to do faster clearances. So have we been able to achieve our targets with this regard, with our monitoring systems already in place.

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March 2017