The End of Business as Usual

Forbes Indonesia|May 2020

The End of Business as Usual
Denica Flesch is the founder and CEO of social enterprise SukkhaCitta. Her company empowers artisans in villages across Indonesia. She is an honoree of Forbes Indonesia and Forbes Asia 30 Under 30 class 2019. Her vision is for craft to be at the center of a new #MadeRight economy.

Fires, floods and now the novel coronavirus – the story of the new decade has been one of disasters. The evidence is showing us that our endless search for progress is bringing our Planet to her knees – and us down along with it.

COVID-19 has brought economies around the world to a crippling halt. Yet amidst all the news updates and hysteria, it is easy to forget that the virus is not the cause of the current situation. It is merely a symptom that highlights the fundamental problem in our economic model. Our obsession with more has brought our Planet to her knees and leaves a bigger number of people than ever before extremely vulnerable.


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May 2020